Sep 25, 2019
Nico Hodel, founder of StartItUp NYC, joins us for this episode to discuss what seemed impossible just a decade or so ago. His firm helps entrepreneurs start up a brand-new business in an entrenched megalopolis like New York City without the permission or support of institutional city staples such as Wall Street or Gracie Mansion.
More than that, however, Nico and his team help these startups get heard in a loud, 24/7 concrete jungle environment like New York. It’s one thing to bypass kissing the rings of New York royalty; it’s something else altogether to actually acquire brand recognition and positive reputation in such a place. Nico shows us how this is done, leading to some fascinating discoveries of some of the most interesting ways technology is changing the marketplace.
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